1. ABM Infrastructure Setup & Management: - Implement and maintain ABM infrastructure across CRM and automation platforms. - Ensure high email deliverability through best practices in list management and email authentication (SPF, DKIM, DMARC). 2. Target Market Distribution: - Efficiently distribute target accounts across campaigns, ensuring optimal outreach efforts and resources allocation. - Maintain and manage account lists to reflect changing campaign priorities and performance. 3. Performance Reporting & Tracking: - Build and maintain tracking infrastructure to monitor key metrics such as open rates, click-through rates, and engagement. - Regularly create reports to summarize campaign performance and suggest optimization strategies. 4. A/B Testing & Campaign Optimization: - Implement A/B tests for email and LinkedIn outreach to enhance campaign performance. - Analyze results and adjust campaigns based on insights from testing. 5. Reply Tracking & Engagement Management: - Maintain reply trackers to ensure responses are logged, tracked, and assigned to the relevant teams for follow-up. - Ensure all responses and engagements are managed efficiently.