Key Responsibilities: The position is for Associate Manager for Marketing. It is a field marketing role involving events and conclaves. Experience in cloud campaign approaches is a major pro. Candidates with B2B experience are preferred. Domain preferences Candidates with telecom and networking exposure are preferred. Candidates with cloud experience have an advantage. Main Responsibilities Liaison with regional sales and product leadership to develop the GTM strategy for ASEAN/HK Responsible for developing and owning regional Marketing strategy and driving outcomes for ASEAN market Strategize and craft marketing campaigns to realise GTM strategy while maintaining optimum cost per lead ratio Identify prospective clients and build a strong sales pipeline for the Sales Managers using different marketing channels LDR/cold - calling, email communications, LinkedIn, referrals and other direct marketing methods Find unique ways to attract the attention of C-level executives Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal Manage regional budgets and spends Track lead status on a daily, weekly and monthly basis to check performance against the marketing plan Own regional events planning, execution and outcomes The Candidate should have: 11+ years Enterprise B2B experience in Regional Marketing in ASEAN/ HK (Overall 11 + years of experience in Marketing) Experience in Telecom/ Networking / Service provider segment preferred Strong experience of running Marketing campaigns Good writing and verbal communications skills