Innovate and design cocktail menus that align with market trends and the brand's identity. Develop and standardize unique drink recipes, including non-alcoholic options. Collaborate with marketing and sales to conceptualize campaigns and experiences that elevate the brand presence. Conduct training sessions, live demos, and workshops for internal teams and external partners. Stay updated with competitor activity and offer strategic inputs to differentiate Pansari products in the market. Manage bar inventory and ensure cost-effective operations. Represent the brand at national and international events, with willingness to travel as needed.