The Brand and Marketing Coordinator will play a pivotal role in enhancing Prognosys Medical Systems' brand presence and executing marketing initiatives to support business objectives. This role requires a blend of creativity, organization, and strategic thinking to ensure consistent brand messaging across all platforms and drive engagement with target audiences. Key Responsibilities: Brand Management: Develop and maintain brand guidelines to ensure consistency across all communications and materials. Monitor and enhance brand presence in the market through innovative strategies and campaigns. Marketing Collateral Development: Coordinate the creation of marketing materials such as brochures, presentations, product catalogs, and case studies. Work closely with graphic designers and content creators to ensure high-quality outputs. Social Media and Digital Marketing: Plan, schedule, and execute social media posts across platforms, ensuring alignment with brand messaging. Track and analyze social media performance metrics to optimize engagement and reach. Collaborate on paid digital campaigns to enhance online visibility. Event Coordination: Organize and promote participation in trade shows, conferences, and industry events. Ensure brand representation through booths, banners, and promotional materials. Content Creation and Management: Assist in drafting blog posts, press releases, and email campaigns. Manage the company's website updates in collaboration with web developers and designers. Market Research: Conduct competitor analysis and market trend research to identify opportunities for growth. Provide insights and recommendations based on research findings.