Develop high-quality, engaging, and original content for blogs, articles, social media, websites, emails, and other digital platforms. Write content that is for end users primarily but do consider the search engines and their algorithms. Conduct thorough research to understand the industry, target audience, writing tone and competitive landscape to produce informative and valuable content. Maintain the company's voice and tone across all content, ensuring consistency and adherence to brand guidelines. Collaborate with the marketing team to develop content strategies that align with business goals and client needs. Monitor and analyze content performance using analytics tools, making recommendations for improvements based on data. Edit and proofread content to ensure it is error-free, accurate, and aligns with the intended message and tone.