Research current fashion trends, market demands, and consumer preferences to develop innovative designs. Create sketches, mood boards, and technical drawings for new collections. Select fabrics, colors, patterns, and embellishments to bring design concepts/Collection to life. Work closely with the production team to ensure high-quality manufacturing. Develop prototypes and oversee sample production. Collaborate with marketing and sales teams to align designs with brand positioning and market needs. Stay updated on industry developments, competitor strategies, and new design techniques. Attend fashion shows, exhibitions, and trade fairs to source inspiration and materials.