The Creative Lead is responsible for developing and executing creative strategies that align with the company's marketing goals. This role involves leading a team of creatives, ensuring brand consistency, and driving innovative campaigns.

Key Responsibilities:
* Lead and mentor a team of copywriters and designers.
* Develop creative concepts and campaigns from inception to execution.
* Ensure all marketing materials align with brand guidelines.
* Analyze campaign performance and optimize strategies based on KPIs.

Required Skills:
* Strong copywriting and creative management skills.
* Experience with KPI-driven and performance-driven strategies.
* Excellent leadership and communication abilities.
* Proficiency in creative software and tools.