Marhaba Group of Companies is looking for an experienced and data-driven CRM Marketing Manager to lead our customer lifecycle communications across multiple channels, including Web Push, App Push, Email, SMS, and WhatsApp Marketing.
This role will focus on customer retention, engagement, and loyalty growth through both automated journeys and promotional campaigns.
Key Highlights of the Role:
- Develop and execute end-to-end multi-channel CRM strategies
- Manage automated journeys for onboarding, engagement, churn prevention & win-back
- Lead retention and loyalty initiatives to improve repeat purchase rates
- Track performance, run A/B tests, and optimize campaigns for maximum impact
- Collaborate cross-functionally with content, design, product, and sales teams
What We’re Looking For:
- 5+ years of experience in CRM, retention, or lifecycle marketing (e-commerce/digital-first preferred)
- Hands-on expertise with CRM tools (Klaviyo, MoEngage, WebEngage, Braze, or similar)
- Strong analytical and copywriting skills
- Ability to manage multi-channel campaigns and multiple projects independently
- Bachelor’s degree in marketing, Business, Communications, or a related field