The Digital Marketer will play a key role in developing and maintaining the firm’s online reputation while ensuring measurable returns on marketing investments. Candidates with strong analytical skills, proven experience in digital growth, and the ability to manage end-to-end campaigns will thrive in this role. Graphics design skills will be considered a valuable advantage.
- Develop and implement integrated digital marketing strategies to achieve visibility, engagement, and enrollment goals.
- Plan and manage paid advertising campaigns across Google, Facebook, LinkedIn, and other relevant platforms.
- Execute SEO and SEM strategies to improve website rankings and organic traffic.
- Design and manage email marketing campaigns, including segmentation and automation.
- Analyze campaign performance using tools such as Google Analytics and Meta Business Suite, and make data-driven recommendations.
- Collaborate with the content creation team to design and distribute compelling digital assets.
- Monitor social media channels, track engagement, and grow follower base.
- Research digital trends and competitor strategies to keep campaigns innovative.
- Support lead generation and conversion through targeted campaigns and remarketing efforts.
- Ensure brand consistency across all campaigns and platforms.