Strategy Development: - Develop and implement comprehensive digital marketing strategies that align with the companys business objectives and brand identity. - Conduct market analysis to identify challenges and opportunities for growth. SEO/SEM: - Lead the SEO and SEM efforts to increase visibility and organic search ranking. - Manage Pay-Per-Click campaigns, monitoring budgets and optimizing spend for best returns. Content Management: - Oversee the creation and distribution of engaging, high-quality content across various digital platforms including websites, blogs and social media. - Coordinate with graphic designer/web developer to ensure consistent messaging and branding in every artwork and digital pages produced. Social Media Marketing: - Develop and execute social media strategies to increase engagement, brand loyalty, and customer retention. - Monitor social media trends and tools for changes that affect our competitive landscape. Email Marketing: - Plan and manage email marketing campaigns, segmenting audiences to personalize outreach for various customer demographics. - Analyze campaign performance and adjust strategies accordingly. Digital Advertising: - Design and oversee ad layouts, content, and targeting criteria for digital advertising campaigns. - Evaluate the effectiveness of campaigns and adjust for optimal results. Analytics and Reporting: - Utilize analytics tools to track campaign performance and understand the behavior of visitors and customers. - Generate monthly reports on the digital marketing efforts and their ROI. Stakeholder Engagement: - Collaborate with internal teams and external contacts to ensure that digital marketing efforts are cohesive and aligned with other operational areas. - Communicate with the Management about marketing initiatives and project metrics.