<h3>Roles and Responsibilities:</h3><ul><li><strong>Content Creation & Management:</strong><ul><li>Develop creative and engaging content for our social media channels, blog posts, email newsletters, and website.</li><li>Manage content calendars and ensure timely publication of posts.</li><li>Collaborate with the design team for visual content.</li></ul></li><li><strong>SEO & SEM:</strong><ul><li>Conduct keyword research and optimize the website for search engines.</li><li>Manage paid advertising campaigns (Google Ads, Facebook Ads) and optimize them for maximum ROI.</li><li>Monitor website traffic, search rankings, and conversion rates.</li></ul></li><li><strong>Social Media Marketing:</strong><ul><li>Create and manage social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.</li><li>Analyse performance metrics and optimize social media strategies.</li><li>Engage with our community through comments, direct messages, and posts.</li></ul></li><li><strong>Email Marketing:</strong><ul><li>Design and execute email marketing campaigns, including newsletters, promotions, and customer retention programs.</li><li>Analyse email campaign performance and suggest improvements.</li></ul></li><li><strong>Analytics & Reporting:</strong><ul><li>Track and measure campaign performance using tools like Google Analytics, Facebook Insights, etc.</li><li>Prepare regular reports for the marketing team and management.</li></ul></li><li><strong>Brand Awareness & Strategy:</strong><ul><li>Collaborate with other departments (Sales, Customer Service, etc.) to align marketing efforts with company goals.</li><li>Suggest new strategies to increase brand visibility and improve user engagement.</li></ul></li></ul>
Roles and Responsibilities:
Content Creation & Management:
Develop creative and engaging content for our social media channels, blog posts, email newsletters, and website.
Manage content calendars and ensure timely publication of posts.
Collaborate with the design team for visual content.
SEO & SEM:
Conduct keyword research and optimize the website for search engines.
Manage paid advertising campaigns (Google Ads, Facebook Ads) and optimize them for maximum ROI.
Monitor website traffic, search rankings, and conversion rates.
Social Media Marketing:
Create and manage social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Analyse performance metrics and optimize social media strategies.
Engage with our community through comments, direct messages, and posts.
Email Marketing:
Design and execute email marketing campaigns, including newsletters, promotions, and customer retention programs.
Analyse email campaign performance and suggest improvements.
Analytics & Reporting:
Track and measure campaign performance using tools like Google Analytics, Facebook Insights, etc.
Prepare regular reports for the marketing team and management.
Brand Awareness & Strategy:
Collaborate with other departments (Sales, Customer Service, etc.) to align marketing efforts with company goals.
Suggest new strategies to increase brand visibility and improve user engagement.