Cloudy Wave is a fast-growing Salesforce consulting and product development company seeking a passionate Digital Marketing Specialist to join our team in Wakad, Pune. We're looking for a results-oriented professional to elevate our brand, drive lead generation, and scale our marketing efforts for both our consulting services and Salesforce-based products.

This is a full-time and work-from-office opportunity. You will be instrumental in developing and executing comprehensive digital marketing strategies in a dynamic and innovative environment.

Key Responsibilities:

• Create and launch digital marketing campaigns to promote Salesforce services and AppExchange products.
• Manage paid advertising campaigns on Google Ads and LinkedIn to generate high-quality B2B leads.
• Develop impactful content, including blog posts, email campaigns, LinkedIn posts, case studies, and other marketing assets.
• Optimize SEO/SEM strategies to boost organic traffic and website visibility.
• Track and report on campaign performance using analytics tools like Google Analytics, HubSpot, and Pardot/Marketing Cloud.
• Collaborate with sales and product teams to ensure marketing efforts align with business goals.
• Manage and optimize Salesforce AppExchange product listings to improve engagement.
• Explore new marketing channels such as YouTube and webinars to expand reach.

Qualifications & Skills:

• Minimum of 1 year to 5 years of digital marketing experience, preferably in B2B SaaS, IT services, or consulting.
• Proficiency in SEO, SEM, social media marketing, email campaigns, and content creation.
• Hands-on experience with tools like Google Ads, LinkedIn Campaign Manager, and HubSpot or Pardot.
• Strong analytical skills with a focus on tracking ROI and optimizing campaigns.
• Excellent written and visual communication skills.
• Familiarity with the Salesforce ecosystem or SaaS product marketing is a significant plus.
• Ability to create and edit product demo videos.