We are seeking a Digital Marketing Specialist to develop, implement, and manage marketing campaigns that promote our company and its products/services. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Plan and execute all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.

Required Skills:

• Proven working experience in digital marketing.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience in setting up and optimizing Google Adwords campaigns.