We are looking for a talented Digital Marketing Specialist with 2-5 years of experience to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive brand awareness, customer engagement, and lead generation.
Key Responsibilities
- Develop and execute digital marketing strategies across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
- Manage SEO/SEM campaigns to increase website traffic and rankings.
- Create, manage, and optimize social media campaigns and content calendars.
- Monitor campaign performance and provide regular reports on ROI and KPIs.
- Manage email marketing campaigns and automation tools.
- Conduct market research and analyze consumer trends to inform marketing strategies.
- Collaborate with sales and design teams to align marketing activities with business objectives.
Essential Skills & Competencies
- Proven experience in digital marketing (2-5 years).
- Strong knowledge of SEO, SEM, PPC, Google Analytics, and social media advertising.
- Excellent content creation, copywriting, and communication skills.
- Hands-on experience with marketing tools (Google Ads, Meta Ads Manager, HubSpot, Mailchimp, etc.).
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Creativity and adaptability in a fast-paced environment.
KPIs to Measure Success
- Website traffic growth.
- Conversion rate improvement.
- Cost per lead (CPL) / Return on Ad Spend (ROAS).
- Social media engagement rate.
- SEO ranking improvements.