Execute a holistic digital media strategy to advance the group's brand reputation. Create, edit, and publish organic daily content for current social media channels to raise the brand profile and establish the company as an industry leader. Track and schedule social media to ensure efficient and effective coordination of content across the organization. Develop digital campaigns, coordinate and support with social media and email content. Use analytics to monitor and track social media platforms to optimize engagement with digital properties, assess calls to action, and maintain brand reputation, using a variety of online tools. Maintain and ensure brand and tone consistency across all companys channels. Oversee the production and distribution of social media assets. Keep abreast of current trends in digital media, with a focus on social media best practices, and prepare strategies to respond to the changing media landscape. Market company products and services across all social media channels and meet assigned revenue targets. Advocate and promote better customer journeys, SEO, and accessibility best practices