We are looking for an experienced Email Marketing and Lead Generation Specialist with 2-3 years of proven experience in B2B outreach, lead generation, and project acquisition within the US Construction Industry (General Contractors & Subcontractors). The right candidate must be skilled not only in campaign strategy but also in the technical setup of cold outreach systems.

Responsibilities:

• Plan, build, and manage cold email outreach campaigns targeting US-based General Contractors and Subcontractors.
• Handle technical setup of email infrastructure including DNS records, SPF, DKIM, DMARC, warm-ups, and domain reputation management.
• Develop diverse lead generation strategies (cold outreach, automation, prospecting lists, drip campaigns, etc.) to land construction estimation projects.
• Research and build targeted prospect databases.
• Track and optimize outreach campaigns for higher open, reply, and conversion rates.
• Work closely with the estimation team to align efforts with project acquisition goals.

Requirements:

• 2-3 years of hands-on experience in email marketing and B2B lead generation.
• Strong knowledge of technical email setup (DNS, deliverability, inbox placement, anti-spam best practices).
• Proven ability to generate leads from US General Contractors and Subcontractors.
• Proficiency in using outreach, automation, and CRM tools.
• Excellent communication and persuasive writing skills.
• Results-driven mindset with a focus on conversions and long-term client acquisition.