Plan, create, and manage end-to-end email marketing campaigns focused on lead generation and customer engagement. Segment and maintain email lists to ensure targeted outreach and high deliverability. Develop lead nurturing workflows to guide prospects through the sales funnel. Analyze campaign metrics (open rates, CTR, conversions) and optimize performance. Work with sales and design teams to align messaging and content. A/B test subject lines, CTAs, email templates, and send times. Ensure compliance with email marketing laws.