The Email Marketing Specialist is responsible for planning, creating, and executing email marketing campaigns to engage and retain customers. This role requires a strong understanding of email marketing best practices, segmentation, and analytics.

Key Responsibilities:
* Develop and execute email marketing campaigns to drive customer engagement and conversions.
* Create compelling email content, including newsletters, promotional emails, and automated campaigns.
* Segment email lists to target specific customer groups.
* Analyze campaign performance and make data-driven optimizations.
* Stay up-to-date with email marketing trends and best practices.

Required Skills:
* Experience with email marketing platforms (e.g., Mailchimp, Sendinblue).
* Strong writing and communication skills.
* Knowledge of email marketing best practices and CAN-SPAM regulations.
* Analytical skills to track and optimize campaign performance.