Develop, implement, and manage innovative digital marketing campaigns across social media, email marketing, SEO, and PPC. Continuously innovate marketing strategies to engage new and existing customers, keeping up with the latest trends and technologies in the digital space. Analyze and report on campaign performance, making data-driven, innovative decisions to optimize and improve results. Manage content strategy and work closely with creative teams to produce engaging and innovative content that resonates with the target audience. Stay up-to-date with the latest digital marketing trends and bring innovative ideas to the team that can contribute to brand growth and customer engagement. Conduct market research to identify new opportunities, audience insights, and innovative strategies to stay ahead of competitors. Collaborate with the sales and product teams to ensure consistent messaging, while also introducing new, innovative approaches to reach the audience more effectively.