We are seeking a skilled Google Ads Specialist to manage and optimize our paid search campaigns. The ideal candidate will be responsible for creating, analyzing, and improving ad campaigns to drive targeted traffic and increase conversions.

Key Responsibilities:
* Conduct keyword research and competitive analysis
* Develop and implement effective PPC strategies
* Create compelling ad copy and landing pages
* Monitor campaign performance and make data-driven optimizations
* Manage budgets and ensure efficient ad spending

Required Skills:
* Proficiency in Google Ads platform
* Strong analytical and problem-solving skills
* Excellent understanding of SEM principles
* Ability to create and optimize ad campaigns