Plan, create, and manage Google Ads campaigns with a specific focus on call generation. This includes search ads, call-only campaigns, display ads, and remarketing efforts. Manage bidding strategies to ensure cost-effective use of the ad budget while maximizing the number of high-quality calls generated. Monitor the performance of campaigns in real-time, using Google Ads and other analytics tools. Monitor the performance of campaigns in real-time, using Google Ads and other analytics tools (e.g., Google Analytics, Call Rail). Provide regular performance reports, including key metrics like call volume, cost per call (CPC), and return on ad spend (ROAS). Set up and maintain call tracking and other conversion tracking systems to measure the effectiveness of campaigns and optimize for maximum lead generation. Use demographic, geographic, and device targeting to optimize campaigns and increase the likelihood of driving calls from high-intent prospects. Analyze competitors' Google Ads campaigns to identify opportunities and improve ad performance. Oversee the allocation and optimization of ad budgets, ensuring spending is efficient and aligns with business objectives. Stay up-to-date with the latest Google Ads trends, features, and best practices. Implement new strategies and tools to improve the effectiveness of call generation campaigns.