The Influencer Program Manager is responsible for managing impactful influencer campaigns from strategy to execution. This role involves identifying and engaging with relevant influencers, developing campaign strategies, and tracking performance metrics.
Key Responsibilities:
* Identify and recruit influencers who align with the brand's values and target audience.
* Develop and execute influencer marketing campaigns to drive brand awareness and engagement.
* Monitor campaign performance and provide regular reports on key metrics.
* Maintain strong relationships with influencers and agencies.
Required Skills:
* Strong understanding of influencer marketing principles and best practices.
* Excellent communication and relationship-building skills.
* Proficiency in social media analytics and reporting tools.
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