We are seeking a detail-oriented Market Research Analyst to analyze market trends, consumer behavior, and competitor strategies. The ideal candidate will gather and interpret data to provide actionable insights that drive business decisions and improve marketing effectiveness.
Key Responsibilities:
* Conduct market research studies using various methods such as surveys, interviews, and focus groups.
* Analyze and interpret data to identify trends, patterns, and insights.
* Prepare reports and presentations summarizing research findings and recommendations.
* Monitor competitor activities and market trends to identify opportunities and threats.
Required Skills:
* Proficiency in statistical analysis software (e.g., SPSS, SAS).
* Strong analytical and problem-solving skills.
* Excellent written and verbal communication skills.
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