Culture & mindset fit: You’re not a corporate marketer — you’re a lean growth hacker who thinks like a startup founder and experiments like a scientist. Your role is not about flashy campaigns, but about proving that someone truly wants what we’re building — before we spend big.

We’re looking for someone who is: Experiment-driven - tests before scaling; Resourceful & scrappy - gets results without big budgets; Customer-obsessed - speaks their language, not just brand talk; Metrics-minded - every experiment is tracked, learned from, and improved; Collaborative - works hand-in-hand with UX, no-code, and business peers; Fluent in digital - knows the tools and channels that move the needle; Creative - knows how to break through the noise; Outcome-focused - not just creating visibility, but validated demand; Thrives in ambiguity, works fast, and embraces failure as learning.

Core responsibilities: Your job is to test real customer interest, identify early channels that work, and define the positioning that resonates.

Lean marketing experiments: Design and execute low-budget GTM experiments across digital and offline channels; Set up and test ads, email campaigns, landing page funnels, and outreach flows; Use platforms like Meta Ads, Google Ads, Telegram, WhatsApp, Email tools, etc.; Analyze funnel behavior, track conversions, and iterate fast.

Positioning & messaging: Develop and test value propositions, taglines, and messages based on real data; Support the team in refining target audience definitions and buyer personas; Work with the researcher and designer to build high-converting microcopy and landing pages.

Growth & learning: Identify early traction channels for future product growth; Document and report performance of all marketing tests (daily & weekly); Collaborate on test plans for new product concepts - validate before scaling; Keep pulse on insurance trends, competitors’ messaging, and content strategies.