Key Responsibilities: Campaign Management: - Plan, execute, and oversee digital and traditional marketing campaigns (e.g., SEO, email marketing, content marketing, social media, PPC). - Monitor and optimize campaigns for maximum reach and effectiveness. - Work with external agencies and vendors to ensure the smooth execution of marketing activities. Brand Management: - Ensure consistent brand messaging across all platforms and communication channels. - Oversee the development of promotional materials, advertisements, and other content to maintain brand integrity. - Collaborate with the design and creative teams for visual branding. Team Leadership: - Manage and mentor a team of marketing professionals, ensuring efficient workflow and task delegation. - Provide guidance, support, and training to team members to foster their growth. Budget Management: - Develop and manage the marketing budget to maximize ROI on all marketing activities. - Track expenditures and ensure that marketing initiatives remain within the budget. Market Analysis: - Analyze marketing data and key metrics to gauge the success of campaigns. - Provide regular reports to senior management on campaign performance and overall marketing activities. Collaboration and Communication: - Work closely with sales, product, and customer service teams to align marketing strategies with business needs. - Communicate marketing results, strategies, and objectives to internal stakeholders.