Job Overview
We are looking for a skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns. The ideal candidate will be responsible for creating, analyzing, and improving ad campaigns across various platforms to drive targeted traffic and increase conversions. This role requires a data-driven individual with a strong understanding of digital marketing strategies and a passion for achieving measurable results.
Key Responsibilities
- Develop and implement PPC strategies across platforms like Google Ads and Bing Ads.
- Conduct keyword research and competitive analysis to identify opportunities for campaign optimization.
- Monitor campaign performance, analyze data, and generate reports to track progress.
- Manage budgets and adjust bids to maximize ROI.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
Required Skills
- Proficiency in Google Ads and other PPC platforms.
- Strong analytical and problem-solving skills.
- Excellent understanding of digital marketing principles.
- Experience with keyword research and bid management.