Job Overview

We are looking for a skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns. The ideal candidate will be responsible for creating, analyzing, and improving ad campaigns across various platforms to drive targeted traffic and increase conversions. This role requires a data-driven individual with a strong understanding of digital marketing strategies and a passion for achieving measurable results.

Key Responsibilities

• Develop and implement PPC strategies across platforms like Google Ads and Bing Ads.
• Conduct keyword research and competitive analysis to identify opportunities for campaign optimization.
• Monitor campaign performance, analyze data, and generate reports to track progress.
• Manage budgets and adjust bids to maximize ROI.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.

Required Skills

• Proficiency in Google Ads and other PPC platforms.
• Strong analytical and problem-solving skills.
• Excellent understanding of digital marketing principles.
• Experience with keyword research and bid management.