-Develop and manage marketing strategies for pharmaceutical products related to Consumer business unit (Ortho and consumer products). -Monitor and analyze product performance to enhance market share. -Plan and execute the launch of new products and manage the product lifecycle from inception to retirement. -Conduct market research to understand the needs of physicians, patients& consumers and stay updated on the latest trends and innovations in the ortho and consumer fields. -Monitor competitors and identify market opportunities and challenges. -Work closely with sales and marketing teams to develop effective promotional and educational campaigns. -Set and manage marketing budgets for products, ensuring effective allocation to achieve business goals.