-Conduct market research and competitor analysis to identify target audiences and inform digital marketing strategies. -Develop, implement, and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads and LinkedIn Ads. -Content Strategy Development: Collaborate with the marketing team to develop and execute content strategies that align with overall Divisions goals. -Content Creation: Produce a wide variety of content types including social media posts, video scripts, infographics, and more. -Brand Consistency: Ensure that all content maintains a consistent tone, style, and messaging across platforms. -Multimedia Production: Work with the graphic designer and motion graphic to create visually compelling content that supports written copy. -SEO Optimization: Conduct keyword research and integrate SEO best practices to maximize the reach of content. -Audience Engagement: Monitor engagement metrics and adjust content strategies to improve audience interaction and retention. -Content Calendar Management: Develop and maintain a content calendar that aligns with all divisions. -Team Collaboration: Work closely with other departments such as sales and product teams to ensure content supports wider business objectives.