- Design and implement SFMC architecture (Email Studio, Journey Builder, Automation Studio). - Manage SQL-based data segmentation and integrate SFMC with third-party platforms via APIs. - Develop AMPscript and SSJS solutions for enhanced automation and personalization. - Ensure email deliverability best practices and optimize campaign performance. - Ensure security and compliance with data policies (GDPR, CCPA). - Lead training and knowledge transfer sessions.