Conduct keyword research using various tools (like Keyword Planner and Moz) Perform competitive analysis and identify gaps in our content or areas of improvement in our web design Track important SEO metrics, including organic traffic, conversion rates and time spent on page Update older content and add effective calls to action (CTAs) to improve user engagement Report on performance metrics comparing them to our SEO goals and benchmarking data Optimize pages for mobile Implement link-building strategies and manage backlinks to build online authority Monitor paid search campaigns Follow SEO trends and stay up-to-date with new tools and practices