We are seeking a detail-oriented and creative SEO/Content Writer to join our growing team. You’ll be responsible for crafting high-quality, SEO-optimized content that resonates with both technical and non-technical audiences. This role will involve writing blog posts, case studies, white papers, social media content, and more for NexGen Architects, focusing on topics like enterprise integration, AI/ML, digital transformation, and tech innovations. Key Responsibilities Content Creation: Write and edit engaging, informative content for blogs, case studies, white papers, landing pages, and more. SEO Optimization: Conduct keyword research using tools like Google Analytics, SEMrush, and Ahrefs to drive organic traffic. Implement on-page SEO strategies (meta tags, internal linking, optimized headlines). Content Strategy & Planning: Collaborate with the marketing team to brainstorm content ideas and develop a content calendar. Align content with the needs and challenges of our audience, ensuring it supports our digital marketing goals. Industry Research: Stay updated on industry trends, SEO best practices, and the latest in AI, enterprise integration, and digital transformation. Use insights to refine content strategy and keep our writing fresh, relevant, and valuable. Performance Analysis: Monitor and report on content performance, using analytics to optimize future content efforts. Adjust strategies based on metrics such as website traffic, engagement, and lead generation.