We are currently seeking a highly skilled and experienced SEO Expert to join our team. As the SEO Specialist, your primary responsibility will be devising and executing effective SEO strategies to enhance our website's visibility and drive organic traffic to our platform. Working closely with the marketing and content teams, you'll ensure that all content is tailored for search engines and crafted to captivate and resonate with our target audience. Key Responsibilities: Perform comprehensive keyword research and develop a strategic plan to elevate our website's ranking and increase organic traffic. Analyse website performance data and create reports to monitor SEO progress, identifying areas where enhancements can be made. Apply on-page optimization techniques, including refining meta tags, titles, descriptions, and internal linking structures. Devise and implement off-page optimization strategies encompassing link building, content marketing, and social media outreach. Collaborate closely with the content team to optimize all material for search engines, ensuring its appeal to our target audience. Employ local SEO techniques to bolster visibility for local businesses and cater to local searchers. Keep abreast of the latest SEO trends and best practices, incorporating them into our strategies. Work in tandem with the web development team to ensure our website structure and code are optimized for efficient search engine crawling and indexing.