Write engaging, high-retention scripts for Instagram Reels (30 to 60 seconds) Manage and grow personal brand accounts on Instagram and LinkedIn Collaborate with the content team to turn ideas into posts, reels, and carousels Write sharp, on-brand captions and optimize content for performance Track analytics and suggest improvements Stay on top of social media trends and content formats Maintain content calendars and ensure timely posting Coordinate with editors, designers, and clients to get content out smoothly