1. [In-store strategy planning] Plan the stores operation strategy in relation to the product and marketing strategies and in-store strategies based on suwon & regional retail strategy. 2. [Reciveing and distributing in-store display guideline] Deployment guide for differentiated in-store display based on the store management strategy 3. [Customer experience solution development and expansion] Develop experience solutions (function, design) that enhance customer satisfaction and expand the solutions in the region. 4. [Supporting retail improvement] Perform in-store total solution consulting activities and common improvement efforts for the betterment of retail store conditions. 5. Manage agencies to provide best quality POSM production and timely execution 6. Working with cross functions team in order to get alignment & deploy fully POSM on time in full 7. Proactively provide action need to support Flagship sellout in term or merchandising point of sales.