Manager CRP - PPC

Job Overview

We are seeking a highly motivated and experienced Manager CRP - PPC to lead our Pay-Per-Click (PPC) advertising efforts within our Eastern Wear Division. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive online traffic, increase brand awareness, and maximize ROI. This role requires a strong understanding of digital marketing, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities

• Develop and execute PPC strategies across various platforms, including Google Ads and social media.
• Conduct keyword research, analyze campaign performance, and optimize bids to improve ROI.
• Manage and allocate the PPC budget effectively to achieve marketing goals.
• Monitor and analyze competitor activities to identify opportunities for improvement.
• Generate reports and provide insights on campaign performance to stakeholders.

Required Skills

• Proven experience in managing PPC campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Proficiency in using Google Ads and other PPC platforms.