Create and manage high-converting drip campaigns for various customer journey stages (onboarding, upselling, reactivation, etc.) Analyze email performance: open rates, CTR, conversions, and coupon code usage Conduct A/B testing to optimize content, subject lines, and timings Ensure compliance with email regulations (CAN-SPAM, GDPR) Collaborate with content and design teams for campaign execution Maintain clean, segmented mailing lists for targeted outreach