Title: Email Marketing Executive Role Category: Digital Marketing Location: Pune, Maharashtra Experience: 2-3 Years Education: Graduate or Postgraduate in any discipline What Youll Do: Create and manage high-converting drip campaigns for various customer journey stages (onboarding, upselling, reactivation, etc.) Analyze email performance: open rates, CTR, conversions, and coupon code usage Conduct A/B testing to optimize content, subject lines, and timings Ensure compliance with email regulations (CAN-SPAM, GDPR) Collaborate with content and design teams for campaign execution Maintain clean, segmented mailing lists for targeted outreach Who You Are: 23 years of experience in email marketing (preferably in B2B, IT, Cybersecurity, or Cloud domains) Excellent copywriting and communication skills Skilled with tools like Smart Lead, Lemlist, Freshmarketer Email, or SMTP providers Data-driven mindset with strong attention to detail Basic HTML/CSS knowledge for formatting emails Understanding of customer segmentation and lifecycle marketing Graduate or Postgraduate in any discipline