The Email Marketing Specialist is responsible for planning, executing, and optimizing email marketing campaigns to drive customer engagement, generate leads, and increase sales. This role involves creating compelling email content, managing email lists, and analyzing campaign performance.

Key Responsibilities:
* Develop and execute email marketing campaigns aligned with business goals.
* Create engaging and effective email content, including newsletters and promotional emails.
* Manage email lists and ensure data accuracy.
* Analyze email campaign performance metrics and optimize strategies.
* Stay up-to-date with email marketing best practices and trends.

Required Skills:
* Proven experience in email marketing.
* Strong understanding of email marketing platforms and tools.
* Excellent written communication skills.
* Proficiency in email analytics and reporting.