Generate maximum MQLs/SALs in order to meet targeted number of opportunities. Track opportunities generated for your respective accounts until they are progressed to a closed status. Plan and manage campaign calendar for assigned vertical/s Design focused campaigns; coordinate to ensure relevant marketing materials are ready prior to launch. Effectively manage message-mix across WNS offerings and related campaigns. Ensure maximum account & contact penetration across campaigns. Build accurate and consistent talking points for each campaign based on the messaging including: Killer Questions, Win-Result Statements Make maximum calls daily to Director/VP+ levels. Speedily go through gate keepers via relationship building skills, get a buy in from multiple decision makers for setting up the meeting within an account Understand org structures and establish connects with CXO/VP/Director contacts. Expand prospect database across functions via extensive research. Identify and establish connects with the following in every account pursued: Economic Buying Influencers, User Buying Influencers, Technical Buying Influencers, Coaches Assist Sales and BU leaders to identify/build target accounts Conduct research (via Google, Hoovers, LinkedIn and other sources) to help identify the target accounts and to map the outsourcing landscape in every target account along with competitive intelligence. Assist in development of account plans of target accounts (Map the organization with names/ titles of key decision makers for each line of business around business units, CEO organization direct reports, Board, shared services units, advisors)