Develop and maintain strong relationships with key customers Act as the primary point of contact for assigned accounts. Monitor account performance and ensure targets are met or exceeded. Identify new opportunities within existing accounts to drive incremental sales. Collaborate with the sales team to achieve volume and value targets. Track account metrics (orders, stock levels, credit), and analyze performance reports. Ensure effective merchandising and optimal product visibility across all outlets. Coordinate with sales, marketing, and finance teams to meet customer needs and support new