The Lead Generation Executive is responsible for identifying and qualifying potential leads through various channels. This role involves conducting market research, analyzing customer needs, and initiating contact with prospects to generate interest in the company's products or services.

Key Responsibilities:
* Conduct market research to identify potential leads and target markets.
* Qualify leads through cold calling, email campaigns, and social media outreach.
* Maintain accurate records of all lead generation activities in the CRM system.
* Collaborate with the sales team to ensure a smooth handover of qualified leads.

Required Skills:
* Excellent communication and interpersonal skills.
* Proven ability to generate leads and meet targets.
* Proficiency in using CRM software and lead generation tools.
* Strong analytical and problem-solving skills.