We are seeking a motivated Lead Generation Officer to identify and qualify potential leads for our sales team. The ideal candidate will be responsible for conducting market research, generating leads through various channels, and nurturing leads to increase conversion rates. This role requires excellent communication skills, a proactive approach, and a results-oriented mindset.

Key Responsibilities:
- Conduct market research to identify potential leads.
- Generate leads through various channels (e.g., email, social media, networking).
- Qualify leads and ensure they meet the criteria.
- Nurture leads and increase conversion rates.
- Track and report on lead generation activities.

Required Skills:
- Strong communication and interpersonal skills.
- Experience with lead generation tools and techniques.
- Ability to work independently and as part of a team.