We are seeking an experienced and dynamic Product Manager to lead the development and execution of marketing strategies for proprietary niche medical products and solutions. This role requires a good understanding of the North America healthcare landscape, strategic thinking, and hands-on collaboration to drive growth and engagement in specialized medical markets. Key Responsibilities: 1. Market Research & Analysis: Conduct in-depth research to identify niche opportunities in the medical field, including emerging trends, patient needs, and regulatory requirements. Analyze competitive landscapes to inform marketing strategies for targeted audiences, such as healthcare professionals, clinics, and underserved patient groups. 2. Marketing Strategy Development: Develop and implement data-driven marketing strategies tailored to specific medical specialties or patient populations. Craft compelling value propositions and messaging frameworks aligned with healthcare compliance and best practices. Collaborate with sales and marketing teams to create campaigns that engage healthcare professionals and patients. 3. Product Positioning & Launch: Lead go-to-market strategies for niche medical products, ensuring alignment with broader business goals and regulatory standards. Create detailed product marketing materials, including case studies, white papers, and patient/clinician guides. Work with creative teams to produce high-quality, impactful content that resonates with medical audiences.