- Develop, implement, and manage our social media strategy across all platforms Create and schedule original, high-quality, and engaging content (text, image, and video) - Monitor analytics and KPIs to measure success and optimise performance - Manage and grow online communities, responding to comments and DMs in a timely and brand-consistent manner -Collaborate with other team members to align content with brand messaging and campaigns - Stay up-to-date with the latest social media trends, tools, and best practices - Run paid ad campaigns when necessary and report on performance.