•Developing social media strategies with the aim of increasing brand awareness and customer engagement •Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan •Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content •Staying up to date with the latest social media trends and digital technologies •Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams •Developing and overseeing competitions and campaigns to draw attention to a brand •Monitoring and responding to customer feedback, comments and social media posts •Managing a social media team and guiding junior members